Kim Kardashian West, her mother Kris Jenner, and five year old daughter North West, co-star in Fendi's #MeAndMyPeekaboo campaign, marking the bag's tenth anniversary.

Shot by photographer Marcus Hyde, the short film features 'intimate moments' between the family, with Kanye West's Love Lockdown used as the soundtrack. Kardashian West announced the news on Instagram, posting 'These @fendi memories ✨ I will always cherish shooting this campaign with my mom @krisjenner & daughter. Video shot by @marcushyde celebrating the anniversary of the Peek A Boo bag! #FendiFamily #MeAndMyPeekABoo'.